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Copywriting in 10 Easy Steps With Susan Gunelius New sessions start on the 1st Monday of each month (except May and August)-- sign up now for the July 7 class! Do you want to transition your writing career to include copywriting in your list of services? This course will teach you the fundamentals of writing compelling marketing and advertising copy that will exceed your clients’ expectations. Copywriting will be broken down into ten linear steps (called the Copywriting Outline) teaching students that copywriting is less about writing and more about marketing. In fact, it’s unlike any other form of writing. You’ll learn not to be intimidated or overwhelmed by copywriting, but rather to be inspired and confident each time you tackle a new copywriting project. A word of caution: this course will not teach you to write hard sales letters. Instead, it will teach you the basic steps you need to follow to write effective copy for any copywriting project. Course Type: Individualized workshop. Reading, research and writing assignments with instructor critique, feedback and guidance in a supportive atmosphere. Objective: By the end of this course, you will have completed a Copywriting Outline for a fictitious client as well as various types of copywriting assignments for that client and more. The steps you’ll learn are immediately transferable to the real world and will allow you to begin tackling copywriting projects as a freelance copywriter. Duration: 10 steps combined into 4 lessons to be completed within a 4-week period. Limit: Five students Cost: $150 Tutorial Option: Included. The instructor will be available to you via email throughout the duration of the course. Prerequisites: You must have access to email and be able to receive and view PDF files. You can download Adobe Acrobat Reader for free at http://www.adobe.com/products/acrobat/readstep2.html. Class Materials: Readings and assignments will be provided by the instructor as email attachments (Adobe PDF format). You will receive feedback on your work via email response from the instructor. The instructor is also available for email discussion throughout the duration of the course. Curriculum: Copywriting in 10 Easy Steps is a methodical approach to writing sales-oriented copy that will deliver the results your clients want and need. Therefore, the course is very linear with each lesson building directly on the one before it. Each week’s lesson teaches 2-3 steps in the Copywriting Outline with fictitious and real world examples enhancing the theories being taught. Homework assignments are fairly simple but thought-provoking to force students to think like a copywriter. Lesson 1 (Week 1): Your Product and the Market
Lesson 2 (Week 2): Your Customers
Lesson 3 (Week 3): Your Medium
Lesson 4 (Week 4): Putting it All Together
Instructor Bio Susan Gunelius holds a degree in marketing and English. She is a seasoned corporate professional having spent more than a decade developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC. Some of the largest companies in the world trusted Susan to write compelling advertising and marketing copy for multi-million dollar campaigns, and her corporate roles provided her with a solid background in copywriting. Susan currently works as a freelance writer and copywriter, published author and professional blogger. Susan’s first two business nonfiction books are scheduled for publication in 2008 (Harry Potter: The Story of a Global Business Phenomenon by Palgrave Macmillan, Spring 2008 and Copywriting in 10 Easy Steps by Entrepreneur Press, September 2008), and you can find some of her copywriting articles on www.Entrepreneur.com and www.MSNBC.com. Susan works as a professional blogger for b5media (www.Brandcurve.com and www.TheDisneyTraveler.com) and for Know More Media (www.MarketingBlurb.com). She is also the Guide to Web Logs for About.com (a New York Times Company) and writes a weekly article for www.BloggingTips.com. You can learn more about Susan Gunelius on her website at www.SusanGunelius.com or her personal blog at www.WomenOnBusiness.com. Register here: |
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